ShirtMap Data
The Local Merch Index
Live statistics on t-shirts from real local businesses across the US, computed from ShirtMap's own listings, daily price checks, and verified purchases. Updated October 2026.
Coverage
486
listed shirts from local businesses
483
real, named local businesses
292
towns covered, from harbor villages to ski towns
51
states and territories with listed shirts
What local shirts cost
The median t-shirt from a local business costs $25, across 486 priced listings, as of October 2026. Pricing is tight: half of all listings fall between $23.99 and $30, with a full range of $10 to $68.
$25
median brewery shirt (131 listings)
$25.99
median retail shirt (107 listings)
$25
median coffee shop shirt (84 listings)
$25
median restaurant shirt (65 listings)
$25
median bookshop shirt (51 listings)
$25
median tourism shirt (14 listings)
$25
median event shirt (13 listings)
$28
median sports shirt (7 listings)
$25
median nonprofit shirt (5 listings)
By state
$27.50 median in California (48)
$26 median in Florida (25)
$25 median in Colorado (22)
$25 median in North Carolina (20)
$26.48 median in Texas (16)
$26.50 median in New York (16)
$25 median in Maine (16)
$25 median in Oregon (15)
Price trends have been tracked daily since August 2026; trend lines publish here once the record spans two months.
How the catalog stays honest
84%
of 481 external store prices checked in the last 30 days matched or were auto-corrected
88%
of listings updated within the last 90 days
2
public recommendations between 3 real local businesses
The full policy behind these numbers is on the authenticity page.
Methodology
Every number on this page is computed from ShirtMap's live database at the moment you load it. Four sources feed the index: approved listings from reviewed businesses, automated daily checks of external store prices, thumbs-up-or-down reviews from verified purchases, and public business-to-business recommendations. When a statistic has too few data points to stand behind, it is withheld rather than published.
Cite this page as: ShirtMap Local Merch Index, October 2026, https://shirtmap.com/data.
Download the data
The full row-level index is free to download and reuse under the Creative Commons Attribution 4.0 license: use it in research, journalism, or your own projects, with credit to ShirtMap. Both files are generated live from the same database as this page.
local-merch-index.csv · local-merch-index.json (includes the computed statistics)
Common questions
How much does a local business t-shirt cost?
The median t-shirt from a local business on ShirtMap costs $25, across 486 priced listings, as of October 2026. Half of all listings fall between $23.99 and $30, with a full range of $10 to $68.
How much does a brewery t-shirt cost?
The median brewery t-shirt on ShirtMap costs $25, across 131 priced listings from real local businesses, as of October 2026.
How much does a coffee shop t-shirt cost?
The median coffee shop t-shirt on ShirtMap costs $25, across 84 priced listings from real local businesses, as of October 2026.
How much does a restaurant t-shirt cost?
The median restaurant t-shirt on ShirtMap costs $25, across 65 priced listings from real local businesses, as of October 2026.
How much does a bookshop t-shirt cost?
The median bookshop t-shirt on ShirtMap costs $25, across 51 priced listings from real local businesses, as of October 2026.
Are the prices on ShirtMap accurate?
ShirtMap automatically re-checks external store prices on a daily cycle, and every check lands somewhere: in the last 30 days, 481 store prices were checked, 401 matched the store exactly, 3 were corrected automatically, and 77 were flagged for human review, as of October 2026. Shirts sold on ShirtMap always show the exact checkout price.