ShirtMap Data
The Local Merch Index
Live statistics on t-shirts from real local businesses across the US, computed from ShirtMap's own listings, daily price checks, and verified purchases. Updated August 2026.
Coverage
392
listed shirts from local businesses
390
real, named local businesses
266
towns covered, from harbor villages to ski towns
51
states and territories with listed shirts
What local shirts cost
The median t-shirt from a local business costs $25, across 392 priced listings, as of August 2026. Pricing is tight: half of all listings fall between $24 and $29.99, with a full range of $12.99 to $55.
$25
median brewery shirt (132 listings)
$25.75
median retail shirt (87 listings)
$25
median bookshop shirt (51 listings)
$25
median restaurant shirt (42 listings)
$25
median coffee shop shirt (32 listings)
$25
median tourism shirt (14 listings)
$25
median event shirt (13 listings)
$28
median sports shirt (7 listings)
$25
median nonprofit shirt (5 listings)
By state
$28 median in California (30)
$25 median in Florida (19)
$25 median in North Carolina (18)
$25 median in Maine (16)
$25 median in Colorado (15)
$24.95 median in Oregon (13)
$25 median in Georgia (12)
$25 median in Massachusetts (11)
How the catalog stays honest
90%
of 389 external store prices checked in the last 30 days matched or were auto-corrected
100%
of listings updated within the last 90 days
2
public recommendations between 3 real local businesses
The full policy behind these numbers is on the authenticity page.
Methodology
Every number on this page is computed from ShirtMap's live database at the moment you load it. Four sources feed the index: approved listings from reviewed businesses, automated daily checks of external store prices, thumbs-up-or-down reviews from verified purchases, and public business-to-business recommendations. When a statistic has too few data points to stand behind, it is withheld rather than published.
Cite this page as: ShirtMap Local Merch Index, August 2026, https://shirtmap.com/data.
Download the data
The full row-level index is free to download and reuse under the Creative Commons Attribution 4.0 license: use it in research, journalism, or your own projects, with credit to ShirtMap. Both files are generated live from the same database as this page.
local-merch-index.csv · local-merch-index.json (includes the computed statistics)
Common questions
How much does a local business t-shirt cost?
The median t-shirt from a local business on ShirtMap costs $25, across 392 priced listings, as of August 2026. Half of all listings fall between $24 and $29.99, with a full range of $12.99 to $55.
How much does a brewery t-shirt cost?
The median brewery t-shirt on ShirtMap costs $25, across 132 priced listings from real local businesses, as of August 2026.
How much does a bookshop t-shirt cost?
The median bookshop t-shirt on ShirtMap costs $25, across 51 priced listings from real local businesses, as of August 2026.
How much does a restaurant t-shirt cost?
The median restaurant t-shirt on ShirtMap costs $25, across 42 priced listings from real local businesses, as of August 2026.
How much does a coffee shop t-shirt cost?
The median coffee shop t-shirt on ShirtMap costs $25, across 32 priced listings from real local businesses, as of August 2026.
Are the prices on ShirtMap accurate?
ShirtMap automatically re-checks external store prices on a daily cycle, and every check lands somewhere: in the last 30 days, 389 store prices were checked, 306 matched the store exactly, 43 were corrected automatically, and 40 were flagged for human review, as of August 2026. Shirts sold on ShirtMap always show the exact checkout price.