Guide
Every Way to Sell a Shirt on ShirtMap
From a free listing that points to your store, to full checkout on ShirtMap, to sending us a design and collecting royalties: pick the lane that fits.
August 12, 2026 · 3 min read
ShirtMap is a map first: people come here to find shirts tied to real towns, businesses, and places. Once your shirt is on the map, how the sale actually happens is up to you. There are three lanes, and they differ mainly in how hands-on you want to be. You can switch lanes any time, and nothing here ever affects your spot on the map.
Get discovered, sell your way
The simplest lane: a free listing that sends buyers wherever you already sell.
- Your shirt gets its own page and a pin on the map. Listing is free, and every business starts with one free listing slot.
- The listing's buy button points wherever you want: your own online store, your social page or DMs, or simply "come into the shop."
- ShirtMap is never in the middle of the sale. No fees, no order handling, nothing changes about how you sell today.
This is the right lane if you already have a store you're happy with and just want the local discovery. List your business to get started, or claim your listing if the community already put your shirt on the map.
Sell directly on ShirtMap
Turn the listing into the store. Set up selling from your dashboard, on any plan, and buyers check out right on ShirtMap.
- Your full shop page comes free when you sell here, along with up to 10 listings. There's no monthly fee: ShirtMap keeps 5% plus card processing per sale, and payouts go to your bank weekly.
- Checkout, cart, and payment processing are handled for you, and buyers get order and shipping emails automatically.
- You pack and ship each order using the prepaid shipping label from your dashboard. The buyer already paid the exact carrier rate at checkout, so the label costs you nothing.
- Order tools are included: packing slips, address fixes, refunds, return labels, plus extras like scheduled drops, promo codes, and customer reviews.
The help center walks through setup step by step.
Printing to order behind your shop
Selling directly doesn't mean you have to hold inventory. Some sellers run a print on demand service like Printful behind their shop: when an order comes in, they place it with the printer using the buyer's address, and the printer ships it straight to the buyer. If you go that route, use Mark shipped on the order with the printer's tracking number pasted in (skip Mark fulfilled, which buys a shipping label you won't need). Our print on demand guide covers this setup end to end.
Send us a design, we do the rest
The zero-logistics lane: ShirtMap's own print on demand program.
- You send us your design and tell us which products you want it printed on.
- We create the listing, and the shirt page presents your business as the designer behind it.
- When someone orders, our print partner prints and ships it. ShirtMap handles payment, order emails, refunds, and any problems.
- You earn a royalty on every sale, shown on your dashboard and paid out monthly.
No printing account, no packing, no inventory, and nothing to do once the design is approved. Get your business on ShirtMap (free), then send us your design and we're off to the races.
Which lane fits you
- You already sell online or in-store and like your setup: free listing, buy button points at you.
- You want the sale to happen on ShirtMap and don't mind packing orders: sell directly.
- You have a design and want everything handled: send it to us and collect the royalty.
Whichever you pick, a Premium plan is a separate, optional layer on top: an upgraded map pin, up to 50 listings, and the advanced shop page editor. Selling never requires it.
Getting started
List your business for free, or sign in and open your dashboard if you're already on the map. Questions first? The help center covers everything, and you can always contact us.
More articles
- How to Sell a Local Shirt Without Holding Inventory →
A print on demand guide for towns, shops, and small brands: what it costs, how Printful works, and how to actually sell the shirt.
Sell on ShirtMap
Put your shirt on the map
Your shop page comes free, along with up to 10 listings. No monthly fee: ShirtMap keeps 5% plus card processing per sale, and payouts go to your bank weekly.
List your business →